Samsung: Steve Jobs' death is 'our best opportunity to attack iPhone'

No matter your feelings on Apple, most can agree that Steve Jobs had a massive influence on the market and helped to define a modern smartphone with the iPhone.  At that time, and still today, Samsung is Apple’s largest competitor and new documents that have surfaced show that Samsung hoped to exploit Jobs’ death to market their devices.

In court documents obtained by Apple Insider, they have found an internal email conversation talking about the passing of Jobs and how it is resulting in a massive PR push for Apple as nearly every media outlet is covering Jobs and Apple products.

You can read the conversation here but the key line is where Pennington writes:

Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone.

It’s quite clear what Samsung wants to do here: Knowing that Jobs will soon be out of the picture, Samsung needs to start pushing its devices to combat Apple.

Yes, this does appear to be a cheap shot as discussing how to combat Apple after their former CEO passed away does leave a bit of a sour taste in our mouths, but we would bet that Samsung is not the only company who saw his passing as an opportunity.

Still, it was Steve Jobs’ death that kicked off Samsung’s anti-Apple marketing which paints the company as one that puts profit over compassion, which is a bit ironic as Apple is considered to be highly passionate about their products which is why they generally sell so well.

Source: Apple Insider | Image Credit: Samsung

Steve Jobs has died

It is with great sadness that we must report that Steve Jobs has passed away. It was not long ago that he stepped down from Apple after a career that anyone could be proud of. 

Unfortunately, his career was cut short after several battles with different medical issues that forced him to eventually step down as CEO. Apple has issued the following statement:

We are deeply saddened to announce that Steve Jobs passed away today.

Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.

His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.

No matter if you never owned a single Apple product or bought each new product the company came out, the entire industry benefited from his bold style and even more ambitious plans. Steve Jobs' not only saved a company from the brink of bankruptcy but he turned that company into the most valuable company in the World. He is a leader that anyone can admire, a true visionary of our time.

Flags today were flying at half mast at Apple HQ, in tribute to Steve. Tim Cook said today that "No words could adequately express our sadness at Steve Jobs' death."

 

Apple has posted up a tribute at apple.com/stevejobs, below is a screenshot of that page.